Full-service marketing for a med spa — from patient acquisition to HIPAA-compliant reputation management
A gorgeous med spa with a quiet midweek calendar. We turned an empty schedule into a waitlist — compliantly.
+287%
monthly booked consults
6.2x
return on ad spend
−34%
no-show rate
4.9★
across 320+ reviews
The challenge
Where they started.
The treatments were world-class. The marketing was word-of-mouth and a prayer. Weekends booked out; Tuesday and Wednesday sat half-empty — the single biggest drain on a med spa's margins.
Every agency they'd interviewed waved away the hard part: compliance. In aesthetics and medical, careless before/after ads and review practices aren't just off-brand — they're a liability. The owner had been burned by an agency that ran claims that could've drawn a regulator's attention.
They needed a full marketing department that could fill the calendar and respect the rules — content, ads, reviews, and follow-up that a medical practice could actually stand behind.
What we built
The growth engine we put in place.
Google & Meta Ads, SEO, 8 social posts/month, 4 blogs/month, CRM automation, website, review generation system
Timeline: First 5 months
Compliant demand generation
Built Google and Meta campaigns around high-intent treatments with carefully reviewed creative and claims — driving qualified consult requests, not just clicks.
A content engine that builds trust
8 social posts and 4 blogs a month on a HIPAA-aware calendar — educational, on-brand, and designed to make a hesitant patient feel safe booking.
Closed the loop with CRM automation
Speed-to-lead replies, automated reminders, and re-engagement flows that cut no-shows and revived cold consult requests.
Built a reputation flywheel
A review generation system that asks the right patients at the right moment — compounding five-star social proof that lowers the cost of every future patient.
The results
The number that goes up.
+287%
Monthly booked consults
The midweek calendar went from dead air to consistently full.
6.2x
Return on ad spend
High-intent targeting + fast follow-up turned ad dollars into booked treatments.
−34%
No-show rate
Automated reminders and re-engagement protected revenue that used to walk.
4.9★
Average rating
320+ reviews and climbing — the review engine never stops.
+143%
Organic local traffic
Compliant SEO + GBP optimization owned the local 'near me' searches.
0
Compliance incidents
Every asset reviewed — growth the practice could stand behind.
The quiet midweek became the busy midweek. Within five months the spa was running a waitlist for its highest-margin treatments and had a steady, compounding stream of five-star reviews making every new patient cheaper to acquire.
And it all ran inside the lines. No sketchy claims, no compliance scares — just a real marketing department that happened to understand medicine.
“They actually understand compliance. Every other agency we talked to didn't.”
Owner
Med Spa
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