Legal marketing that builds authority — SEO, content strategy, and CRM for a personal practice
A respected attorney whose online presence didn't reflect the practice. We built the authority — and the pipeline of qualified consults.
+228%
qualified consult requests
+275%
organic search traffic
Page 1
for high-intent legal terms
2.4x
more retained clients
The challenge
Where they started.
The attorney had the reputation and the results. The website looked like it was built in another decade, and in legal — where prospective clients judge competence in seconds — that gap quietly sent qualified cases to competitors.
There was no SEO presence for the practice areas that mattered, no content demonstrating expertise, and no system to track an inquiry from first contact to retained client. Good leads fell through the cracks of a busy practice.
The firm needed online authority that matched its real-world standing — and a pipeline that didn't let a qualified case slip away.
What we built
The growth engine we put in place.
SEO for legal keywords, 8 social posts/month, 4 blogs/month, CRM, full website
Timeline: First 7 months
Authority-grade web + SEO
A credibility-first website plus SEO targeting high-intent legal keywords in the local market — so the firm shows up, and convinces, the moment someone searches.
Content that proves expertise
Four blogs a month answering the exact questions prospective clients ask before hiring — building trust and earning rankings at the same time.
A pipeline that closes
A CRM tracking every inquiry from first contact through consultation to retained client, with follow-up that makes sure no qualified case is forgotten.
Consistent presence
Steady social proof and reviews that reinforce the firm's standing and keep it top-of-mind in the community.
The results
The number that goes up.
+228%
Qualified consult requests
The right cases, found at the moment of high intent.
+275%
Organic traffic
Expertise content + legal SEO built a durable stream of inbound matters.
Page 1
Legal keyword rankings
Ranked for the practice areas that actually drive revenue.
2.4x
Retained clients
A real intake pipeline meant fewer qualified cases slipped away.
+52%
Inquiry-to-consult rate
A credible site + fast follow-up turned more inquiries into meetings.
The firm's online presence finally caught up to its courtroom reputation. Prospective clients searching for help found an authority — and a practice that looked the part — instead of an outdated page.
With SEO feeding qualified inquiries and a CRM making sure none were lost, the practice grew on a steady diet of the exact cases it wanted, no longer leaving good clients on the table.
“Our online presence finally reflects the quality of our practice.”
Partner
Law Firm
More revivals
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